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The current digital signage market, diversification has become the consensus of the industry in the application form, the LCD splicing screen, DLP splicing screen, LED display, such as the mainstream of display terminal, as long as tie-in appropriate solutions, can be digital signage applications, however, this does not prevent advertising machine, the application of the most primitive form, is still the mainstream, and become an important driver of digital signage market scale growth.

Low cost and strong adaptability to the environment make the advertising machine market hot

According to the AVC data, in 2015, the advertising machine market has become the largest segment of digital signage market, with sales volume approaching 850,000, the market growth rate is 21%, and the market share is expected to exceed 52%.In contrast, sales in the domestic digital signage market grew by only 5.6% year-on-year in 2015, a much slower pace than expected.It can be said that in the current digital signage market, advertising machine has become a well-deserved potential.

What is it that keeps the AD machine going?Cost advantages bear the brunt.Compared with the digital signage system with large screen display products as the terminal, the advertisement machine products are undoubtedly more in line with the principle of industry users' economy as the most important choice, especially in the retail industry with limited funds and rapidly increasing digital marketing demands, the performance will be particularly outstanding.Of course, the statistics bear this out.According to AVC data, in 2015, the reason why the advertising machine continued the growth trend since 2014 is mainly due to the increase of demand in media, commercial retail and other industries. In the third quarter of 2015 alone, the combined proportion of media and commercial retail industry was nearly 60%.

In addition to the cost advantage, strong environmental adaptability is also one of the important reasons for the popularity of advertising machines.With the improvement of users' digital marketing needs in the industry, the application scope of digital signage has been expanded constantly, and the application environment has become more and more complex. Therefore, the ability to adapt to the environment has become an important standard to judge the practicability of products.Advertising machine products not only have multiple installation methods, such as wall hanging, vertical and on-board, but also cover the indoor and outdoor application in a more comprehensive way, which is flexible and convenient and greatly reduces the use threshold, and can well meet the marketing needs of users everywhere.

Because of these advantages, let advertising machine is industry of users, and many companies backed - beyond traditional advertising machine, the panda, show more, skyworth, philips, LG display companies such as great blessing, both in terms of capital, scale, or from the market impact, advertising machine lasts hot strong support.

Potential demand strong outdoor advertising machine market into the market

So far, the majority of AD apps are used indoors (up to 95% of sales), because of weak demand for outdoor apps.The answer, of course, is no.Driven by the tide of social informatization, the digital demand of outdoor display is rapidly increasing. As a typical digital information tool, digital sign naturally becomes the first choice, thus promoting the continuous expansion of the potential market size of outdoor advertising machine.As far as the whole market development, the outdoor advertising machine market is undoubtedly a fertile land that needs to be developed.

Is also under the impetus of the huge market potential, in 2015, various companies for advertising machine market in unprecedented enthusiasm, is not only a traditional advertising machine enterprises, such as the letter h, positive update products, outdoor advertising machine more many display enterprises enthusiasm is: LCD screen, such as LG, philips, etc., in 2015 introduced a outdoor LCD advertising machine products, LED display, such as factory photoelectric, leah's power is also active in 2015 outdoor LED advertising machine.The outdoor AD market has become a real hot spot in the past year and will continue to do so in 2016.

For businesses, the outdoor AD machine market is big, but it's not easy to share.The current advertising machine market, because of the core hardware technology mature, product homogeneity phenomenon is growing, simple hardware support enterprise innovation is not enough to stand out, in this case, based on the characteristic of software innovation solutions offer is key, to the enterprise comprehensive service ability put forward higher requirements.Based on the increase of subjective judgment factors, brand influence becomes an important weight of enterprise market competition.In 2016, the advertising machine market is expected to start the real era of brand competition.